Welcome to Middleway Millennial! I'm Sasa, a California native currently living in Switzerland for the last 10 years.

My professional journey has taken me through diverse sectors including investment banking, the United Nations, World Bank, grassroots NGOs, and freelance consulting. Through these experiences, I've developed a keen understanding of global communications, strategic storytelling, and digital engagement – skills I'm now channeling into digital marketing.

When I'm not crafting digital strategies, you'll find me writing, creating digital art, and exploring new destinations. I've traveled to approximately 40 countries (half as a solo female traveler) and have called 5 different countries home across 4 continents over the past two decades.

At Middleway Millennial, I blend my international perspective with digital expertise to help brands connect authentically with global audiences. My blog serves as both a creative outlet and a showcase of my approach to digital storytelling – empowering hesitant travelers while demonstrating the principles of effective content marketing.

Join me at this pivotal middleway moment between my established international career and my emerging digital marketing journey – where experience meets innovation and where your next digital adventure might begin